Adam Goodrum is one of Australia’s preeminent industrial designers. Raised in Perth, his designs are inflected with honesty and integrity, his process anchored in a sense of inventiveness. A graduate of the University of Technology Sydney, Goodrum is at the forefront of a new generation of designers forging an identifiable Australian aesthetic. Fresh, performance-oriented, inherently elegant, his furniture and lighting for Cult, Tait and Broached Commissions celebrate process and craftsmanship, accentuating components and joinery to create functional pieces imbued with distinct personality. Internationally Adam works with prestige brands including Alessi, Cappellini, Normann Copenhagen and Veuve Clicquot. Adam is also one half of A&A, a collectible design practice focussed on unique straw marquetry furniture pieces. Goodrum has been awarded numerous design accolades, including recently being inducted into the DIA Hall of Fame, NGV Rigg Prize winner, Vogue x Alessi Design Prize, Bombay Sapphire Design Discovery Award, Indesign Luminary Award and the Idea Awards Editor’s Medal. His work has been showcased throughout the world and has been acquired by the Powerhouse / MAAS, Art Gallery WA, NGV, NGA, London Design Museum and the Gent Design Museum, Belgium.