Tongue n Groove Flagship Showroom

Tobias Partners

The new Tongue n Groove flagship showroom in Waterloo, Sydney reinvents the showroom experience into a playful display of engineered, solid European oak boards on the floor, walls and ceiling. The idea was to challenge the very notion of a showroom, be a game changer within the industry, and be accessible to a variety of customers.

The interior space highlights the versatility of oak and marks the beginning of endless design possibilities for architects, designers and consumers. The design concept and end result are ‘thinking outside the box’ at its best.

Nick Tobias, the founding partner of Tobias Partners, designed the interior, which aligns with the brand’s ethos of providing quality craftsmanship and pushing the boundaries of design. The space was transformed into a series of ‘experiences’ that Tobias describes as “contemporary interpretations and variations of the product”.

The space acts as a stage to showcase the potential and design flexibility of Tongue n Groove solid oak boards in various ways. Timber panels float down from the ceiling and interplay with LED strip lighting; a gradation of coloured tones feature along a wall in a diagonal pattern; various finished floor levels display the range of colours and patterns available while the timber battens that sit on stunning brass mirror inlays divide the public and private rooms.

Photography: Anson Smart.