The traditional art of Meenakari, or enamelling, is the foundation for the work of well-known Indian jewellery designer Sunita Shekhawat. Her brand lends a fresh spin to the age-old tradition with timeless yet contemporary jewellery. The studio’s design for the brand’s flagship store and museum-gallery in Jaipur pays homage to this approach—a nod to the region’s vibrant cultural heritage amidst a fast-evolving cosmopolitan landscape.

Choosing to retain the recently-cast concrete shell, the studio suggested turning the ground floor into a museum-gallery dedicated to the history of Meenakari craftsmanship, to create a unique storytelling journey. This distinct addition serves as the fulcrum of the experience and elevates the brand from a jewellery label to a custodian of the craft.

The space is designed to foster an environment where purchasing jewellery is not the primary goal; instead, it becomes the natural conclusion of a transformative experience. The underlying emotion behind the Meenakari museum—the first of its kind—becomes the client’s way of paying homage to the city that has given her so much, while also establishing a novel paradigm in luxury retail design.

Photography: Ishita Sitwala, The Fishy Project