As home design inspirations spread across digital platforms, homeowners today want to play a more active role in deciding how they want to renovate their home.

The EDL brand gallery is a manifestation of this shift in consumer behaviour. EDL now has more B2C customers, and the gallery helps to positively influence the decision-making process, as well as shifts the way EDL engages with their B2B clients. With more products that they can directly sell to a B2C market like the Compact Worktops and Viefe accessories, the gallery enables better visualisation of their products in a home setting.

We have chosen to imbue the gallery with multiple physical and digital touchpoints to allow for all customers to learn more about the unique properties and different applications of each product range. The self-exploratory gallery is equipped with different zones to facilitate designers who are with their clients or looking for inspiration, or homeowners embarking on their renovation journey.

With the many interestingly designed examples of how offcuts of their products can be applied in different formats be it loose furniture, feature walls and ceilings, as well as small home products, the gallery serves as a strong advocate to reduce construction waste.

Photography: Khoo Guojie