The Benjamin Barker store at ION Orchard in Singapore reinterprets the traditional menswear retail store through the idea of a men’s recreation club, blending classic details with retro futuristic accents, playing on the idea of fusing past, present and future. The journey through the store unfolds as a series of distinct rooms showcasing the various collections from the brand, from the living room at the entrance, leading into the Sound Club where there is a vinyl record bar that also doubles up as the cashier counter, to a wardrobe space filled with suits and complements, and a Recreation Club where ornate old world architectural elements fuses with sleek stainless steel and glass, merging old world charm with a striking modernity.

The experience is intended to evoke a sense of discovery blending the familiar with the unexpected, reflecting a spirit that is also embodied with the brand and its products, celebrating craftsmanship, innovation and culture.

Photography: Jovian Lim