In Addition

July draws inspiration from the breezy outdoor spirit of Brisbane’s Fortitude Valley, where leisure, lifestyle and experience enrich the built environment and everyday life.

Set among the distinctive, tropical vernacular of the James Street precinct, July is conceived as an oasis for its customers. Its design reflects the capacity of travel to evoke meaning and memory through discovery and adventure, referencing the iconic, poolside photography of Slim Aarons and drawing playful parallels to the July brand.


Furniture- Custom design by In Addition. Lighting: Flos, Euroluce, Andro, Ambience Lighting. Finishes: Harvest Cork, The Flooring Co., Bloom Artisan Paint Finish, Haymes Paint, Nagoya, Mosaic Tile, Academy Tiles, Alpi California Burl, Elton Group, Woodmat Tasmanian Oak, Polytec, Elmosoft Leather, Instyle, Marmoleum Solid Walton, Collection, Forbo. Fittings & Fixtures: Pebble Brass Knob, Pineapple Traders.


Photography: Cieran Murphy