The Ethereal Cave is a homage to Clef’s very first product, the facial sheet mask, interpreting it into space, rhythm and texture. The three dimensional curved surfaces made by soft white layers of fabric hanging side-by-side creates a monochromatic environment that is surreal, transportive and away from the familiar. The interplay between the minimal aesthetic and the free-flowing form of the blinds transforms the space into an unexpected environment creating a holistic and ethereal expression for the brand.
As Clef’s first physical store, it was important to create a brand identity that was unique. When visitors enter the space, they are enveloped by white surfaces that blur the boundaries of the walls and ceiling. The precise lines emphasise the signature Clef product design language. Moreover, the use of a muted material palette of blinds and terrazzo flooring allows the wide range of products in different colours to stand out.
The interplay between the minimal aesthetic and the fluid free-flowing form of the blinds transforms the space into an unexpected environment creating a holistic and ethereal expression for Clef.
Using a digital approach to calculate precisely each of the curved blinds, as well as a large scale printer to print out the cutouts, it was possible to utilise almost all of the blinds. The pieces were joined together like a jigsaw puzzle to improve efficiency and lessen the wastage.
Furniture: Customised by Spacemen. Lighting: Philips, customised by Spacemen. Finishes: Tachitica Blinds, Feruni Ceramiche. Fittings & Fixtures: Customised by Spacemen.
Photographer: David Yeow Photography