William Samuels
Principal, William Samuels Architects
Aotearoa / New Zealand
Innovation is the driving force behind our practice, particularly in how design can address pressing social challenges such as housing affordability, availability, and sustainability. I believe architects have a responsibility to extend their influence beyond singular projects and contribute to broader systemic change. For us, this means exploring new typologies and alternative modes of living, an area that often leads to more impactful and far-reaching outcomes than any single project alone.
Our vision is to see housing solutions that go beyond merely meeting residents’ needs, instead fostering stronger communities and enriching the urban realm. We see the role of the architect as not just a designer but as a vocal advocate for design-led solutions to societal issues. This advocacy is embedded in our work and extends into broader discourse.
We also believe architects can create greater impact by initiating projects—setting the parameters and driving the conversation rather than waiting for opportunities to arise. Moving forward, we are committed to taking a proactive role in shaping projects that align with our values.
Photography: Simon Devitt