Why does the place we go to get well so often feel like the last place we want to be?
The GMHBA Geelong Hub offers a different kind of healthcare experience. Located on Wadawurrung Country in the centre of Geelong, the Hub brings together GMHBA’s insurance services with retail, medical, dental, optical and allied health under one roof. The result is a holistic destination that feels intuitive, grounded and genuinely welcoming—a clear departure from the clinical settings we are used to.

With Australians now spending over 5200 dollars per person annually on wellness, the Hub responds to this shift. It consolidates services that are typically dispersed and reframes healthcare as an ongoing relationship rather than a one time intervention. You do not just come here when you are unwell. You come to stay well.

Natural materials such as travertine, Murobond textured paint, concrete and timber create a calm, sensory experience rooted in local identity. Zoned waiting areas, acoustic comfort and clear circulation support ease and clarity. This is not healthcare as luxury, nor is it institutional. It is a community asset—designed for members, grounded in place and built to support long term wellbeing.

Photography: Lauren Spolding