Roderick Wiles has more than twenty years of experience in market research, marketing, marketing strategy & promotion with particular emphasis on the wood products sector. With a special interest in Africa, the Middle East, South Asia, Australasia and Europe, he has provided market intelligence, expert advice, market entry assistance and full service promotional campaign management to a range of clients, including both government-funded non-profits and private companies.
He has worked with the American Hardwood Export Council (AHEC) since 1999, running a cross-regional campaign to raise awareness and knowledge levels of American hardwood products. In recent years, this work has involved high profile collaborations with leading architects, furniture and interior designers in Africa, the Middle East and Australasia.
He is a regular contributor to a range of media associated with both the trade in wood products and the architectural and design community. He has also addressed a wide spectrum of audiences at conferences, seminars and workshops, including the UNECE/FAO Timber Committee, the Indian Institute of Architects and the International Federation of Interior Architects & Designers.