James Calder, an early pioneer in activity-based workplace design and a leader in workplace strategy for the digital age, is Global Director of User Strategy at start-up consultancy ERA-co. James works globally and has a deep understanding of workstyles, organizational cultures and extensive experience in project delivery particularly around innovation. His project list includes Macquarie at Shelley Street and 50 Martin Place, NAB at 700 Bourke Street, Atlassian at TechCentral, Brookfield’s HO in New York and Mitsui Fudosan’s new workspace in Tokyo. James has developed workplace strategies and specialist fitouts and buildings for lawyers, accountants, management consultants, media and technology organizations, investment and retail banks, governments and universities. He also works for real estate owners and developers to design the next generation of buildings for the tenants of the future. James is a practitioner, facilitator, author and educator interested in all facets of strategy, design and workplace optimisation.